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To the obsessed,

It's Saturday morning. I just ran. I hate running, but I love running. Now I'm on the couch, Crocs armed, writing today's bullets.

This month, some insane opportunities came to me, and some close friends.

I'm realizing- you will not think of your big idea.

It will come to you.

Through violent action, creation, connections, and forcing yourself into the world.

Saying yes to everything. Until the right vehicle comes along, for you to say no to everything.

So, never trust an idea you ‘think’ of.

The best idea are obvious. They posses you. You’re a passenger in your body, because you have no choice, but to make them real.

Now, let's get into the bullets...

PS: I'm dropping a Follow Obsession Edition with Ten Thousand, next Wednesday March 22nd.

World-class training gear.
Four items.
​Limited edition- once they're gone, they're gone.

Releasing Wednesday, March 22, 2023, 12PM EST. Shipping to US + Canada. More details (and awesome content) to come on Instagram.

I'll be shooting out an email here on Wednesday when we go live.

​

1. On innovation:

"Some find motivation in revenge, others in a “higher calling,” and still others in a compulsive need to build. Innovation is a business for the imbalanced and troubled more than silver-tongued politicians and gala-attending thinkfluencers."

"In other words, if you are an exceptionally capable person, failure to pursue a good quest is not neutral. It constitutes a loss for humanity."

- Trae Stephens & Markie Wagner, Choose Good Quests​

2. On not convincing yourself:

"If you’re talking yourself into it, you’re already losing." - Shaan Puri​

3. On communities vs. audiences:

"Audience builders provide answers. Community builders ask questions. Great community designers create an architecture that gets the members to share something, so other members can interact" - Sam Ovens on Matt Gray Show​

4. On following excitement:

"Start something with the sole purpose of making your life more exciting. It doesn't matter how small this thing starts, you just need to be excited about it. A monthly dinner for vintage car lovers in your city. A WhatsApp group to discuss off-grid living. A picnic for Pomeranian owners. You're creating a vehicle to explore what you're most excited about with others. Call it an experiment so it doesn't matter if it doesn't work out. You never know where it might go." - A Manifesto by Marty Bell​

5. On the best CEO's:

"The best CEO is a jack of all trades, master of one or two." - Garry Tan​

6. On playing life like a game:

“You can kind of treat life like it’s a video game. If you stop taking life so seriously, and realize that everyone around you was made by someone else [wrt. Steve Jobs]..you don’t have to just consume the world. The world isn’t happening to you- you can go create things in the world. If life was a game..the hardest part would be the most interesting, or the most fun." - Brian Armstrong on Tim Ferriss​

7. On building brand 'flags':

"The Harley uniform [blue jeans, black leather jacket] is a flag that declares the cult's outlook on life, and its separateness from the polite society. According to one Harley rider, "What we wear is essentially a 'f*ck off' to the outside world." - Douglas Atkin, The Culting of Brands​

Build brands and products as flags- that say who someone is, without saying anything. Harley does this better than anyone- from the bikes themselves, to the 'uniform,' to the roar of the engines.

8. On standing out:

"We set out to be a great brand that sold sports nutrition, not a great sports nutrition brand. We were inspired by our favorite brands, in everything except our industry." - Ryan Hughes, Ghost Lifestyle on Don't Be Sour​

9. On boldness:

"If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid." - Law 28, 48 Laws of Power - Robert Greene​

10. On your own ideas:

Nothing beats working on your own ideas, all day. Making your visions real. If you have a shot to make this happen- become tunnel vision until you do.

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Stay obsessed,

Zach

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